Vividh Talesara — Customer Insights & Analytics Leader

01 · about

Insight you can trace back to evidence.

Vividh sitting on a red rock ledge in Zion — → Sometimes the best insights come from outside the dashboard.

I turn multi-channel customer feedback into clear business decisions, and help analytics teams adopt AI workflows that are useful, measurable and human-reviewed. I care about clear definitions, traceable evidence and stronger causal reasoning, so faster analysis also leads to better decisions.

My work sits where customer insight, trusted measurement and practical AI meet: Voice of Customer analytics, leadership reporting, data governance, semantic search and AI enablement for analysts.

Patent

System and Framework for Multichannel Voice of Customer

A patented framework for unifying customer feedback across channels into decision-ready insight.

02 · experience

A decade, one throughline: customers.

Jan 2023 – Present · New York, NY
Senior Manager, Advanced Data Analytics & Insights
Fidelity Investments
- Lead enterprise Voice of Customer analytics across calls, chat, digital, survey and app data.
- Own the Weekly Client Engagement Report for 2,000+ associates and senior leaders.
- Built agentic AI workflows in Microsoft Copilot Studio, saving an estimated 9+ hours a week.
- OpenSearch & Elastic Stack SME: migration, dashboards, semantic-search testing and query optimization.
- Built predictive analyses linking market conditions, campaigns and events to engagement and contact volume.
- Created a framework that ranks feedback themes into prioritized product opportunities.
- Strengthened governance: deduplication, Alation certification, standard definitions, transcript tagging.
- Guided LLM-powered search and document analysis for natural-language access to historical insights.
Jun 2021 – Dec 2022 · Boston, MA
Manager, Data Analytics & Insights
Fidelity Investments
- Brought a data-directed approach to strategic business decisions on market volatility, UHNW clients, crypto, fraud, asset transfers and launches.
- Wrote SQL queries and Python scripts for data munging and analysis.
- Leveraged Snowflake and AWS to build scalable, failure-resistant data platforms.
- Applied text mining and NLP using Python, Elasticsearch and Kibana.
- Integrated diverse data sources and systems to deliver analytics and visualizations that helped business partners turn data into actionable insights.
- Applied knowledge of databases, data structures and big-data repositories to optimize data utilization.
- Used database analytics and data visualization tools including Amazon Athena, Qlik and Tableau.
Jan 2020 – May 2021 · Boston, MA
Software Engineer II – Innovation
Fidelity Investments
- Built an AWS Risk Dashboard (S3, RDS, EC2) with Python, Boto3 and Tableau.
- Created a K-nearest-neighbour outlier model to detect inappropriate application access.
- Built an ML/NLP pipeline to flag high-risk agent-customer call transcripts.
Jan 2019 – Aug 2019 · Boston, MA
IT Audit Analyst Co-op
Fidelity Investments
- Automated control testing and exposure insights for stakeholders.
Sep 2018 – Dec 2019 · Boston, MA
Graduate Teaching Assistant
Northeastern University
- Big Data Intelligence & Analytics, Data Warehousing & BI, Data Science Engineering Methods.
Aug 2015 – Aug 2017 · Pune, India
Software Engineer – Enterprise Security & Risk Management
Tata Consultancy Services
- Enterprise security and risk management engineering.
Dec 2014 – May 2015 · Surat, India
Data Analyst Intern
Eastern Techno Solutions
- Where the love for data started.

03 · projects

Things I build after hours.

01 / Career-decision studio

Wayfinder

A private studio for experienced analytics, data and applied-AI professionals to assess strengths, compare career paths, run small work experiments and build an evidence-based action plan.

Decision scienceGenAIProduct

02 / Governed temporal graph

Customer Knowledge Graph

Evidence-backed financial customer insights: an advisor-oriented Client 360, relationship graph, provenance, document evidence, history views and a citation-grounded assistant on synthetic data.

Knowledge graphRAGGovernance

03 / Private Django archive

Family Legacy Vault

Preserves family relationships, stories, recordings, photos, videos and documents, with invitations, access controls, approvals, exports and local backups.

DjangoAccess controlArchives

04 / Local career manager

Career Desk

Truthful resume tailoring, job-fit analysis, career campaigns and interview prep, using GitHub Copilot or Anthropic for AI reports while keeping data in local SQLite.

LLMsSQLitePrivacy-first

The toolkit.

Voice of Customer & Insights98

VoC analytics · Text & transcript analytics · Executive reporting · Theme prioritization

GenAI & Agentic Workflows90

Copilot Studio · LLM evaluation · RAG & semantic retrieval · AI-output audits

Search & Retrieval88

OpenSearch · Elastic Stack · Query optimization · Semantic search testing

Data Science & ML85

Python · Predictive modeling · NLP · Outlier detection

Data & Cloud82

SQL · AWS · Data governance · Alation

Visualization86

Tableau · Dashboards · Plotly · Storytelling

Certifications & awards

Wall of FameRecognition for collaboration and business impact
AWS Certified Cloud PractitionerAmazon Web Services
AWS Certified Solutions Architect – AssociateAmazon Web Services
Tableau Desktop SpecialistTableau
Introduction to Big DataCertification
Digital: Cloud Computing FoundationTCS

Education

MS, Management Information Systems
Northeastern University · 2017 – 2019
PG Diploma, Business Management
University of Pune · 2016 – 2017
Bachelor's in Computer Applications
Veer Narmad South Gujarat University · 2012 – 2015

05 · beyond work